THE PROJECT
Our client, The Hub, realised through their offline Healthy Eating Hub and Healthy Eating Clinic businesses that despite unlimited access to nutritional information, people are more confused than ever about what to eat and struggle to put healthy eating habits into practice consi`stently. The Hub wanted to create an app that helped people achieve this.
Our goal was to create a highly scalable, online nutrition education and support platform to teach people healthy eating habits in a sustainable and individualised way. The app – named AYLA – aimed to teach people how to eat well for the rest of their lives.
To maintain design consistency across all screens, we started by designing and building a user interface library. This library encompassed meticulously chosen typography, colours, components, and modules. The emphasis on a simple, appealing interface drove our design process, ensuring an intuitive and user-friendly application. The organisation and design of the components were managed within our Figma account.
Our process to design this app was as follows:
Despite our client deciding midway that they wanted to change the name, branding and design concept of the app, on the second time round, we created a highly comprehensive UI library that perfectly captured and represented the values and energy of the brand and the online nutrition education market.
The UI library and design we delivered has ensured the app’s scalability, supporting growing user numbers without compromising the design’s consistency or functionality.
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