THE PROJECT
The Canberra Theatre Centre (CTC) is the ACT’s leading venue for live performances, offering a diverse program of shows throughout the year.
Fiber collaborates with CTC to manage paid marketing campaigns, supporting show promotions through strategic digital advertising, comprehensive performance reporting, and continuous campaign optimisation.
Fiber manages the complete paid marketing process for CTC shows, overseeing everything from campaign setup to performance reporting. Each campaign is customised to the specific event, targeting the right audience at the optimal time through channels such as Google and Meta Ads. Throughout the campaign lifecycle, the team monitors performance closely, delivering detailed reports and actionable insights. Beyond reporting outcomes, Fiber provides strategic, data-driven recommendations to enhance future campaigns and optimise return on advertising investment.
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