THE PROJECT
Grow is physiotherapy and pilates clinic based in Canberra, Australia that wanted to enhance their online presence by developing a new website and brand identity. FIBER, a marketing agency, was tasked with creating a visually appealing website that accurately rep- resented Grow’s values and offerings.
The challenge was to design a website that was both aesthetically pleasing and user-friendly, while also reflecting Grow’s unique brand identity.
After understanding the brand’s target audience, competitors, and unique value proposition, we created a new brand identity that was both modern and approachable while highlighting the company’s commitment to helping people live healthier and happier lives.The new website we developed focussed on engaging visitors and encouraging them to explore Gro.w products. We developed an easy-to-navigate site with clear calls to action to ensure high user interaction and that visitors take the next step. Implementing high-quality imagery, product descriptions, and customer reviews help visitors make informed purchasing decisions.Gro.w is a physiotherapy and pilates clinic in Canberra created specifically for women seeking assistance with women’s health or pelvic floor conditions. Their goal is to enable women to self-manage their recovery and provide them with education to prevent future dysfunction.
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