THE PROJECT
Speaksave is an audio-to-text transcription service that launched in June 2023. Part of our brief from the client was to create and develop an engaging and accessible brand for the service.
The online transcription service market is busy and diverse. Within it, users have many options based on price and service type.
PHASE 1: DISCOVER
From a design perspective, it was important that the new Speaksave brand was bold and engaging, to keep new visitors on the site and encourage them to explore the brand’s range of service offerings.
As part of the Discover phase we delivered:
A branding workshop.
Definition of the brand identity.
Branding proposal.
PHASE 2: DESIGN
In developing the new brand, we sought to capture the following:
A mixture ‘old’ and ‘new’ school principles—the vibrancy and nostalgia of a bygone era, with a modern, tech-looking influence.
An eye-catching visual identity.
Transferable branding, as the platform will be accessible via a website and an app in the near future. Thus, the branding, logo, typefaces and icons needed to be transferable across devices and platforms.
Our method of blending the old and new was using retro-inspired colours and icons and modernising them with gradients, fonts, illustrations and animations.
The entire branding design suite, including the logo, relied on gradients that incorporated vibrant colours. To balance this, we used sans-serif font for a sleek, modern look and a minimalist feel.
In technology branding and design, gradients are commonly used, particularly in applications (apps).
We followed the same design concept when creating the icons and used clean, simple lines. We ensured the icons were appropriate for the application and the website while maintaining visual consistency across all platforms.
We brought more ‘old-school’ elements by using retro motifs, such as a cassette tape, but illustrating or designing them in a contemporary way.
The Speaksave service launched globally in July 2023, meaning we are in the early stages of understanding the success of the brand from a consumer point of view.
We developed a unique and memorable brand in a highly competitive market. It not only echoed the owners’ retro vision, but was further elevated once in the hands of our design team.
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