Southern Cross Fitness (SCF) was initially a brick-and-mortar brand that sought our services to open a second location. After analysing the business, FIBER pitched a different direction; build an online presence and expand their website into an e-commerce store. This enabled SCF to have multiple revenue streams and reach their new target markets on a national scale. Our strategy for SCF continues to grow their online presence, intercept new markets and remain agile in their current demographics.