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We are FIBER.

We are a digital marketing agency, we are Canberra locals, and we are based in Canberra. But, most importantly, we are an odd-ball group of online marketers, designers, and developers who are impetuously impassioned about finding your digital personality.

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Works Category: Branding

Logofolio

THE PROJECT

FIBERs digital Logofolio 2021-2022 showcases the latest and greatest in branding and design. With a focus on modern and innovative approaches, this portfolio features logos and branding elements that are both visually stunning and conceptually strong. From sleek and minimalist designs to bold and impactful graphics, the Logofolio showcases a diverse range of styles that reflect the dynamic and ever-evolving world of branding and design.

Each project featured in the Logofolio has been carefully selected to demonstrate the exceptional level of creativity and technical proficiency of FIBERs team of designers. The portfolio features logos and branding elements for businesses of all sizes, from startups to established corporations, across a variety of industries. Whether you’re a business owner, designer, or marketing professional, FIBERs digital Logofolio 2021-2022 is a must-see for anyone looking for inspiration, insights, and a fresh perspective on the world of branding and design. So why wait? Explore the latest and greatest in branding and design today with FIBERs digital Logofolio 2021-2022!

Whether you’re a business owner, designer, or marketing professional, FIBERs digital Logofolio 2021-2022 is a must-see for anyone looking for inspiration, insights, and a fresh perspective on the world of branding and design. So why wait? Explore the latest and greatest in branding and design today with FIBERs digital Logofolio 2021-2022!

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Gro.w Women’s Health

THE PROJECT

Grow is physiotherapy and pilates clinic based in Canberra, Australia that wanted to enhance their online presence by developing a new website and brand identity. FIBER, a marketing agency, was tasked with creating a visually appealing website that accurately rep- resented Grow’s values and offerings.

The challenge was to design a website that was both aesthetically pleasing and user-friendly, while also reflecting Grow’s unique brand identity.

After understanding the brand’s target audience, competitors, and unique value proposition, we created a new brand identity that was both modern and approachable while highlighting the company’s commitment to helping people live healthier and happier lives.The new website we developed focussed on engaging visitors and encouraging them to explore Gro.w products. We developed an easy-to-navigate site with clear calls to action to ensure high user interaction and that visitors take the next step. Implementing high-quality imagery, product descriptions, and customer reviews help visitors make informed purchasing decisions.Gro.w is a physiotherapy and pilates clinic in Canberra created specifically for women seeking assistance with women’s health or pelvic floor conditions. Their goal is to enable women to self-manage their recovery and provide them with education to prevent future dysfunction.

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Spindrift

THE PROJECT

Spindrift Bush Cottage is a serene and peaceful retreat located in the hills of Fairy Meadow and Mulloon, just a 45-minute drive from the CBD of Canberra. The cottage offers a unique experience for guests to disconnect from their busy lives and reconnect with nature. The cottage is surrounded by native fauna and flora, providing a sanctuary for those seeking a peaceful and tranquil stay.

The brand for Spindrift Bush Cottage was designed to reflect the natural and peaceful environment that the cottage is situated in.

The Spindrift Bush Cottage website was designed to provide users with a seamless and intuitive experience. The homepage features a full-screen image of the cottage, which immediately immerses the user in the natural surroundings. The navigation is simple and easy to use, with clear call-to-actions guiding users to book their stay.Photography played a crucial role in the branding and web design of Spindrift Bush Cottage. High-quality images were used throughout the website to showcase the natural beauty of the surroundings and the cottage itself. The photography helped to create an immersive experience for potential guests and allowed them to get a sense of what they could expect from their stay.

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ALLBIDS

THE PROJECT

FIBER works closely with AllBids to develop and execute effective marketing strategies. From designing a user-friendly interface to creating engaging content and executing targeted email campaigns, FIBER’s team of experts help AllBids build a strong online presence that connects with their target audience and drives results. Their branding experts work to develop a strong brand identity and strategy that guides all marketing efforts, ensuring that AllBids presents a consistent and recognisable brand across all marketing channels.

We know this was a successful rebrand, as our client said yes to our first brand development pitch! We created a simple yet distinctive master brand that now drives three separate brands: ALLBIDS, CARBIDS and EHVA (Evans Hastings Valuers and Auctioneers (currently CBRAA)). The rebrand echoed the values, unique selling points and core business themes of the family and individual brands.

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Speaksave

THE PROJECT

Speaksave is an audio-to-text transcription service that launched in June 2023. Part of our brief from the client was to create and develop an engaging and accessible brand for the service. 

The online transcription service market is busy and diverse. Within it, users have many options based on price and service type.

PHASE 1: DISCOVER
From a design perspective, it was important that the new Speaksave brand was bold and engaging, to keep new visitors on the site and encourage them to explore the brand’s range of service offerings.

As part of the Discover phase we delivered:
A branding workshop.
Definition of the brand identity.
Branding proposal.

PHASE 2: DESIGN
In developing the new brand, we sought to capture the following:
A mixture ‘old’ and ‘new’ school principles—the vibrancy and nostalgia of a bygone era, with a modern, tech-looking influence.
An eye-catching visual identity.
Transferable branding, as the platform will be accessible via a website and an app in the near future. Thus, the branding, logo, typefaces and icons needed to be transferable across devices and platforms.

Our method of blending the old and new was using retro-inspired colours and icons and modernising them with gradients, fonts, illustrations and animations.

The entire branding design suite, including the logo, relied on gradients that incorporated vibrant colours. To balance this, we used sans-serif font for a sleek, modern look and a minimalist feel.

In technology branding and design, gradients are commonly used, particularly in applications (apps).

We followed the same design concept when creating the icons and used clean, simple lines. We ensured the icons were appropriate for the application and the website while maintaining visual consistency across all platforms.

We brought more ‘old-school’ elements by using retro motifs, such as a cassette tape, but illustrating or designing them in a contemporary way.

The Speaksave service launched globally in July 2023, meaning we are in the early stages of understanding the success of the brand from a consumer point of view.

We developed a unique and memorable brand in a highly competitive market. It not only echoed the owners’ retro vision, but was further elevated once in the hands of our design team.

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Labrat 2

THE PROJECT

Pericles Software wanted to build a powershell command app called ‘Labrat’ to create user interface for laboratories to be able to utilise machine learning technology from Trellis Data and display the results within the app.

The challenge was to design a web app that was both aesthetically pleasing and user-friendly, while also reflecting Labrat’s unique product offering.

FIBER, created a visually appealing user interface and developed the web app,  that integrated with Trellis Data’s server. 

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Ayla Health

THE PROJECT

Our client, The Hub, realised through their offline Healthy Eating Hub and Healthy Eating Clinic businesses that despite unlimited access to nutritional information, people are more confused than ever about what to eat and struggle to put healthy eating habits into practice consi`stently. The Hub wanted to create an app that helped people achieve this.
Our goal was to create a highly scalable, online nutrition education and support platform to teach people healthy eating habits in a sustainable and individualised way. The app – named AYLA – aimed to teach people how to eat well for the rest of their lives.

To maintain design consistency across all screens, we started by designing and building a user interface library. This library encompassed meticulously chosen typography, colours, components, and modules. The emphasis on a simple, appealing interface drove our design process, ensuring an intuitive and user-friendly application. The organisation and design of the components were managed within our Figma account.

Our process to design this app was as follows:

Despite our client deciding midway that they wanted to change the name, branding and design concept of the app, on the second time round, we created a highly comprehensive UI library that perfectly captured and represented the values and energy of the brand and the online nutrition education market.
The UI library and design we delivered has ensured the app’s scalability, supporting growing user numbers without compromising the design’s consistency or functionality.

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We acknowledge the Traditional Custodians of the ACT, the Ngunnawal people. We acknowledge and respect their continuing culture and the contribution they make to the life of this city and this region.

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