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We are FIBER.

We are a digital marketing agency, we are Canberra locals, and we are based in Canberra. But, most importantly, we are an odd-ball group of online marketers, designers, and developers who are impetuously impassioned about finding your digital personality.

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Works Category: Marketing

Civium Property Group

THE PROJECT

Civium Strata Management sought our services to ensure they stay at the forefront of recall in the Canberra region, continue to grow acquisitions in the Sydney market and create awareness in Brisbane for strata management. Our approach to this strategy was ensuring Civium Strata continued to appear in their respective markets. We achieved this through Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) in their respective markets.
Civium is a leader of Strata Management, Commercial and Residential Property Services namely, in Canberra.

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Hayman Partners

THE PROJECT

Hayman Partners are a local Canberran real estate agency that offers market-leading property services and superior knowledge of the Canberra property market. 

The approach that FIBER developed for Hayman Partners was a ‘go-to-market’ strategy, which encompassed our digital marketing and website design and development services. Formerly the agency operated in a single region in the ACT, and our approach saw to reposition the agency across Canberra and saturate the ACT regions. To achieve this, we created the “Partnering with Canberra” concept and focussed heavily on embracing the Canberra community to increase brand awareness.

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Southern Cross Fitness

THE PROJECT

Southern Cross Fitness (SCF) was initially a brick-and-mortar brand that sought our services to open a second location. After analysing the business, FIBER pitched a different direction; build an online presence and expand their website into an e-commerce store. This enabled SCF to have multiple revenue streams and reach their new target markets on a national scale. Our strategy for SCF continues to grow their online presence, intercept new markets and remain agile in their current demographics.

Southern Cross Fitness (SCF) specialise in the production and sales of personal and commercial fitness equipment. They target their products towards the commercial, corporate and home-use markets throughout Australia.

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ALLBIDS

THE PROJECT

FIBER works closely with AllBids to develop and execute effective marketing strategies. From designing a user-friendly interface to creating engaging content and executing targeted email campaigns, FIBER’s team of experts help AllBids build a strong online presence that connects with their target audience and drives results. Their branding experts work to develop a strong brand identity and strategy that guides all marketing efforts, ensuring that AllBids presents a consistent and recognisable brand across all marketing channels.

We know this was a successful rebrand, as our client said yes to our first brand development pitch! We created a simple yet distinctive master brand that now drives three separate brands: ALLBIDS, CARBIDS and EHVA (Evans Hastings Valuers and Auctioneers (currently CBRAA)). The rebrand echoed the values, unique selling points and core business themes of the family and individual brands.

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Speaksave

THE PROJECT

Speaksave is an audio-to-text transcription service that launched in June 2023. Part of our brief from the client was to create and develop an engaging and accessible brand for the service. 

The online transcription service market is busy and diverse. Within it, users have many options based on price and service type.

PHASE 1: DISCOVER
From a design perspective, it was important that the new Speaksave brand was bold and engaging, to keep new visitors on the site and encourage them to explore the brand’s range of service offerings.

As part of the Discover phase we delivered:
A branding workshop.
Definition of the brand identity.
Branding proposal.

PHASE 2: DESIGN
In developing the new brand, we sought to capture the following:
A mixture ‘old’ and ‘new’ school principles—the vibrancy and nostalgia of a bygone era, with a modern, tech-looking influence.
An eye-catching visual identity.
Transferable branding, as the platform will be accessible via a website and an app in the near future. Thus, the branding, logo, typefaces and icons needed to be transferable across devices and platforms.

Our method of blending the old and new was using retro-inspired colours and icons and modernising them with gradients, fonts, illustrations and animations.

The entire branding design suite, including the logo, relied on gradients that incorporated vibrant colours. To balance this, we used sans-serif font for a sleek, modern look and a minimalist feel.

In technology branding and design, gradients are commonly used, particularly in applications (apps).

We followed the same design concept when creating the icons and used clean, simple lines. We ensured the icons were appropriate for the application and the website while maintaining visual consistency across all platforms.

We brought more ‘old-school’ elements by using retro motifs, such as a cassette tape, but illustrating or designing them in a contemporary way.

The Speaksave service launched globally in July 2023, meaning we are in the early stages of understanding the success of the brand from a consumer point of view.

We developed a unique and memorable brand in a highly competitive market. It not only echoed the owners’ retro vision, but was further elevated once in the hands of our design team.

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P: 02 6260 3435

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Acknowledgement Of Country

We acknowledge the Traditional Custodians of the ACT, the Ngunnawal people. We acknowledge and respect their continuing culture and the contribution they make to the life of this city and this region.

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