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We are FIBER.

We are a digital marketing agency, we are Canberra locals, and we are based in Canberra. But, most importantly, we are an odd-ball group of online marketers, designers, and developers who are impetuously impassioned about finding your digital personality.

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Works Category: Social Media Marketing

The National Library of Australia

THE PROJECT

The National Library of Australia is our nation’s premier reference library; preserving and providing access to Australia’s rich documentary heritage. The library hosts a number of curated public exhibitions each year, and we’re proud to be digital partners for the promotion of these events. We design and deliver targeted Google Ads and Meta campaigns to drive awareness, engagement and visitation to library events.

From concept and setup to performance reporting, each Meta and Google Ad campaign complements a broader marketing piece. Our rigorous performance monitoring, which includes daily optimisation, comprehensive reporting and actionable insights, ensures every dollar spent is hitting the right person at the right time. In our campaign de-briefs, we provide strategic, data-driven recommendations to refine future campaigns and maximise return.

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Canberra Theatre Centre

THE PROJECT

The Canberra Theatre Centre (CTC) is the ACT’s leading venue for live performances, offering a diverse program of shows throughout the year.
Fiber collaborates with CTC to manage paid marketing campaigns, supporting show promotions through strategic digital advertising, comprehensive performance reporting, and continuous campaign optimisation.

Fiber manages the complete paid marketing process for CTC shows, overseeing everything from campaign setup to performance reporting. Each campaign is customised to the specific event, targeting the right audience at the optimal time through channels such as Google and Meta Ads. Throughout the campaign lifecycle, the team monitors performance closely, delivering detailed reports and actionable insights. Beyond reporting outcomes, Fiber provides strategic, data-driven recommendations to enhance future campaigns and optimise return on advertising investment.

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ACT Renovations

THE PROJECT

Our relationship with ACT Renovations (ACTR) started from creating lead generation Google ads. One year on, we are now the agency powering their marketing. Our strategy with ACTR was to reposition and change consumer perception as ACTR wanted to establish their company as a premium renovations specialist. We achieved this through targeted and consistent marketing communications. The strategy moving forward is to expand the current messaging to also include social media.
ACT Renovations (ACTR) is a premium renovations specialist, particularly of bathroom spaces. Second, to this, ACTR also transforms other areas such as kitchens, laundries and homes.

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Hayman Partners

THE PROJECT

Hayman Partners are a local Canberran real estate agency that offers market-leading property services and superior knowledge of the Canberra property market. 

The approach that FIBER developed for Hayman Partners was a ‘go-to-market’ strategy, which encompassed our digital marketing and website design and development services. Formerly the agency operated in a single region in the ACT, and our approach saw to reposition the agency across Canberra and saturate the ACT regions. To achieve this, we created the “Partnering with Canberra” concept and focussed heavily on embracing the Canberra community to increase brand awareness.

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ALLBIDS

THE PROJECT

FIBER works closely with AllBids to develop and execute effective marketing strategies. From designing a user-friendly interface to creating engaging content and executing targeted email campaigns, FIBER’s team of experts help AllBids build a strong online presence that connects with their target audience and drives results. Their branding experts work to develop a strong brand identity and strategy that guides all marketing efforts, ensuring that AllBids presents a consistent and recognisable brand across all marketing channels.

We know this was a successful rebrand, as our client said yes to our first brand development pitch! We created a simple yet distinctive master brand that now drives three separate brands: ALLBIDS, CARBIDS and EHVA (Evans Hastings Valuers and Auctioneers (currently CBRAA)). The rebrand echoed the values, unique selling points and core business themes of the family and individual brands.

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Speaksave

THE PROJECT

Speaksave is an audio-to-text transcription service that launched in June 2023. Part of our brief from the client was to create and develop an engaging and accessible brand for the service. 

The online transcription service market is busy and diverse. Within it, users have many options based on price and service type.

PHASE 1: DISCOVER
From a design perspective, it was important that the new Speaksave brand was bold and engaging, to keep new visitors on the site and encourage them to explore the brand’s range of service offerings.

As part of the Discover phase we delivered:
A branding workshop.
Definition of the brand identity.
Branding proposal.

PHASE 2: DESIGN
In developing the new brand, we sought to capture the following:
A mixture ‘old’ and ‘new’ school principles—the vibrancy and nostalgia of a bygone era, with a modern, tech-looking influence.
An eye-catching visual identity.
Transferable branding, as the platform will be accessible via a website and an app in the near future. Thus, the branding, logo, typefaces and icons needed to be transferable across devices and platforms.

Our method of blending the old and new was using retro-inspired colours and icons and modernising them with gradients, fonts, illustrations and animations.

The entire branding design suite, including the logo, relied on gradients that incorporated vibrant colours. To balance this, we used sans-serif font for a sleek, modern look and a minimalist feel.

In technology branding and design, gradients are commonly used, particularly in applications (apps).

We followed the same design concept when creating the icons and used clean, simple lines. We ensured the icons were appropriate for the application and the website while maintaining visual consistency across all platforms.

We brought more ‘old-school’ elements by using retro motifs, such as a cassette tape, but illustrating or designing them in a contemporary way.

The Speaksave service launched globally in July 2023, meaning we are in the early stages of understanding the success of the brand from a consumer point of view.

We developed a unique and memorable brand in a highly competitive market. It not only echoed the owners’ retro vision, but was further elevated once in the hands of our design team.

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Canberra
Suite 1.4, 28 National Circuit, Forrest ACT 2603
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P: 02 6260 3435

E: hello@fiber.com.au

Acknowledgement Of Country

We acknowledge the Traditional Custodians of the ACT, the Ngunnawal people. We acknowledge and respect their continuing culture and the contribution they make to the life of this city and this region.

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