BE FOUND

A new business needs more than a great idea. People need to know it exists.

FIBER developed a targeted digital marketing strategy to introduce Hare & Fawn to the local market and put the new brand in front of people most likely to become customers.

Through search, social and paid digital activity, we created awareness while capturing demand from people already looking for the services Hare & Fawn provides.

From the moment the business entered the market, marketing had a clear job to do: Get Hare & Fawn found by the right people.

BE CHOSEN

Being new can be an advantage when you launch with a brand built to stand out.

FIBER created a digital presence that gave Hare & Fawn the confidence and credibility of an established business from day one.

From the brand and messaging to the website and customer experience, every element worked together to clearly communicate who Hare & Fawn is, what it offers and why someone should choose it.

Marketing created the attention.

The brand and digital experience gave people a reason to act.

STAY CONNECTED

Not everyone who discovers a new business is ready to book immediately.

FIBER uses ongoing digital marketing to keep Hare & Fawn visible beyond that first interaction, building recognition and giving interested audiences more opportunities to engage with the brand.

By connecting paid media, social and remarketing activity, Hare & Fawn can stay front of mind as potential customers move from discovery to consideration and, ultimately, action.

GROW

Launching the business was only the beginning.

Once campaigns were live, FIBER could see how audiences were responding, and use those insights to continually improve the strategy. We monitor performance, refine targeting, evolve creative and focus marketing investment around the activity creating the strongest response.

That means the strategy can keep evolving alongside the business.

Launch. Learn. Optimise. Grow.