BE FOUND

With an enormous collection of information, resources and services available online, search plays an important role in connecting people with the National Library.

FIBER’s SEO strategy focuses on understanding how audiences search, what they’re trying to find and how the Library’s website can better respond to that intent.

From technical and on-page SEO to content and search strategy, our work helps strengthen organic visibility and create more opportunities for relevant audiences to discover what the Library has to offer.

BE CHOSEN

Our work with the National Library now extends beyond people actively searching for what it offers.

For events, programs and evergreen services, FIBER develops campaign strategies and creative designed to capture attention and give audiences a compelling reason to explore further.

Across Google Ads, Meta and social media, we bring together audience strategy, messaging and creative to communicate what’s on offer clearly and effectively.

Because reaching someone is one thing, but giving them a reason to act is another.

STAY CONNECTED

The National Library serves many audiences with different interests, needs and reasons to engage.

Digital campaigns allow us to create multiple opportunities for those audiences to encounter relevant events, services and offerings over time.

Through paid media and social activity, FIBER helps the Library maintain visibility throughout the audience journey rather than relying on a single interaction to do all the work.

GROW

Search behaviour changes. Audiences respond differently. Campaigns create new insights.

FIBER continually uses performance and audience insights to refine the National Library’s digital activity: from SEO priorities and search strategy to campaign targeting, creative and media investment.

That ongoing learning helps us identify opportunities, make smarter decisions and continually strengthen how the Library connects with people online.