THE PROJECT
The National Library of Australia is our nation’s premier reference library; preserving and providing access to Australia’s rich documentary heritage. The library hosts a number of curated public exhibitions each year, and we’re proud to be digital partners for the promotion of these events. We design and deliver targeted Google Ads and Meta campaigns to drive awareness, engagement and visitation to library events.
From concept and setup to performance reporting, each Meta and Google Ad campaign complements a broader marketing piece. Our rigorous performance monitoring, which includes daily optimisation, comprehensive reporting and actionable insights, ensures every dollar spent is hitting the right person at the right time. In our campaign de-briefs, we provide strategic, data-driven recommendations to refine future campaigns and maximise return.
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