BE FOUND

Search is important for Zango because it connects the platform with people actively looking for property.

But relying on search alone means waiting for people to come looking.

FIBER strengthened Zango’s search strategy while introducing paid social to reach relevant audiences earlier in their journey.

Together, these channels help Zango capture existing intent while creating more opportunities for buyers, sellers, renters and agents to discover the platform.

BE CHOSEN

Getting more people to Zango was only part of the opportunity.

We wanted the right people taking the right actions.

FIBER continually reviews audience behaviour, search intent, campaign messaging and creative to understand what drives meaningful engagement with the platform.

Those insights help us refine campaigns around the people and activity that matter most to Zango.

Because traffic alone isn’t the goal: business value is.

STAY CONNECTED

Property decisions rarely happen in a single interaction.

Someone might discover Zango today, browse properties tomorrow and return days or weeks later when they’re ready to take the next step.

FIBER introduced retargeting to reconnect with people who had already engaged with Zango, keeping the platform visible throughout that journey.

Instead of allowing valuable attention to disappear, Zango can continue the conversation with people who have already shown interest.

GROW

The biggest shift wasn’t simply adding another advertising channel. It was connecting search, social and retargeting through one performance strategy.

FIBER continually reviews how audiences, campaigns, creative and channels are performing and uses those insights to inform what happens next.

We refine targeting, test creative, adjust investment, identify opportunities and keep improving the strategy as we learn more.

It means Zango’s marketing isn’t a collection of disconnected campaigns.

It’s a connected system designed to keep moving the business forward.