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We are FIBER.

We are a digital marketing agency, we are Canberra locals, and we are based in Canberra. But, most importantly, we are an odd-ball group of online marketers, designers, and developers who are impetuously impassioned about finding your digital personality.

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In short

FIBER is a boutique digital marketing agency based in Canberra with years of experience in web design, internet marketing and digital media. We have worked across a range of industries, including hospitality, property, industry groups and retail/e-commerce. A tight-knit group of marketers, designers and web developers, FIBER promotes intelligent and efficient working methods. We live, eat and sleep digital and love creating innovative solutions that deliver business value. We view websites not only as a nicely designed source of information but also as a bridge connecting the brand and your intended audience; with a good understanding of branding and identity, we realise the importance of consistent communication throughout the entire journey.

MARKETING

Be found with FIBER, and discover a digital marketing agency that works with your team.


There are no two businesses the same, and like people, companies are highly individual. And, there can’t be a typical process as all businesses are at different stages. When we develop your strategy, we create a bespoke approach to achieve your goals and outcomes. Embracing and weaponising your differences is what makes us different.

The internet has given digital marketers the freedom to deliver truly bespoke campaigns. Through the various digital marketing services such as digital marketing strategies, online media, experiential marketing, Search Engine Optimisation (SEO), and Lead generation. As well as digital advertising through Search Engine Marketing (SEM) and Pay Per Click (PPC). Our clients can track the user journey, target the right users and find new markets and users.

Developing a marketing strategy is the most crucial step in our marketing process. In this stage, we sit down with our clients and create bespoke strategies that outline the long-term goals that are to be achieved. When the time frame has passed, we also have a framework to measure the success of the campaign.

Search Engine Optimisation (SEO) is critical in getting your business found. Where your site ranks in the search engines is vital to getting your brand recognised in the digital space. We know the ins and outs of Google to help you rise in the rankings.

Search engine marketing (SEM) campaigns and pay per click (PPC) services should be essential to every business’s marketing strategy. We create tailored paid media strategies using the most relevant platforms for your market. Our team will develop a personalised advertising campaign to increase your web traffic and brand awareness.

Social media marketing is an essential tool in the modern world of digital marketing. Not only a place to stay in touch and share information, but a business device to showcase your brand, be seen and gain trust and authority.

Content marketing is the long-term strategic creation and distribution of information. In digital marketing, this is an online strategy and includes mediums such as blogs, videos and social media. The content marketing strategies we develop are utterly unique to your brand.

WEBSITES

We will work with you to design and construct a website that is more than just a communication tool.


On the dark side of the moon is FIBER (website). We asked our (websites) team why they do what they do. They’re driven to design and develop websites as they’re an integral communication tool in the digital age and a few of them didn’t want to do anything else as they were ‘really bad’ at maths.

FIBER (website) believes the best design is an equilibrium of functionality and aesthetics. On the development side, we have streamlined our process to be efficient and simple without compromising the overall plan. On the design side, we are content and design driven. This means your brand, content and ideas rule what we create. Through our CMS system, we can handover your product and you can take control with ease.

Project scope is the project planning phase. This involves determining a list of specific project deliverables, features, functions, deadlines, and costs. In other words—we identify what to achieve and the requirements to deliver the project.

We use diagrams that depict the journey taken by a user to meet a specific goal. By laying the process out along a timeline, we can understand the changes in context as well as the motivations, problems and needs along the way.

The concept here is to generate as many ideas as possible—even if they are risk enduring. We do this so our team can sift through the ideas later and consolidate the most promising.

In this stage, we build wireframes and try to simulate all the visual and typographic design details of a product as it would appear on the final website. Wireframes also display the product relative to the dimensions of the physical device’s size.

We build content-driven sites without relying too heavily on developers or complex data systems. We define content structures and work with a CMS that allows you to update the content on your own.

The final stage of the process is testing. We give you time to reflect on the website and amend any aspects which need further attention. In this phase, you gain complete control over your website.

BRANDING

Spark Brand Brilliance: Ignite Your Business with Unforgettable Identity.



Humans are built for connection. We tend to personify things, including brands. As a business or brand, leveraging your brand’s personality is the best way to create a connection that speaks to your target audience.

Using our philosophy of constructing innovative concepts grounded in strategy, we would handcraft the design that visually represents the values and personality of your business.

This includes the visual elements that represent your brand, such as your logo, typography, colours, and images. It’s the physical manifestation of your brand and helps people recognise and distinguish you from competitors.

The human characteristics you associate with your brand. Is it bold and adventurous? Trustworthy and reliable? Playful and fun? Defining your brand personality helps guide your tone of voice, communication style, and overall brand behaviour.

The key messages you want to communicate about your brand, including its values, mission, and unique selling proposition. It’s the story you tell about your brand and what makes it stand out from the crowd.

The sum of all the interactions people have with your brand, from visiting your website to using your products to encountering your customer service. Every touchpoint contributes to the overall perception of your brand and should be carefully considered.

GOVERNMENT

Spark Engagement, Ignite Action: Unleashing the potential of Marcom for a responsive and dynamic government.



Strategic brand, marketing and communication are at the heart of what we do at FIBER. We launched in 2018 to deliver communications services to Canberra, the ACT region and the nation to help businesses and organisations achieve their strategic objectives.

We’re already a member of

1. Digital Transformation Agency’s Buy ICT panel in the marketing, communications and engagement, user research and design, content and publishing and ICT labour hire categories.

2. Service Australia’s Panel for Web and app design and, Authoring and Editorial.

3. Preferred supplier on Local Buy, the procurement portal used by the Queensland, Northern Territory and Tasmanian Governments.

Beyond words, building bridges. We leverage diverse communication channels and innovative formats to reach all citizens, ensuring inclusivity and accessibility in public engagement. From policy to progress, we spark action. We translate complex information into compelling narratives that resonate with communities, inspiring participation and driving positive change.

Our seasoned change management professionals understand the unique challenges of the government sector. We’ll work collaboratively with you to:

Minimise disruption to critical services and operations.
Build trust and collaboration among diverse stakeholders.
Foster a culture of change within your agency.
Achieve sustainable results that align with your strategic goals.

Accessible: Ensuring everyone can understand your message, regardless of ability or background.
Culturally sensitive: Tailoring visuals to resonate with diverse audiences.
Brand-aligned: Reinforcing your agency’s identity and values.
Data-driven: Using insights to inform design decisions and maximise impact.

Unleashing the power of storytelling. We craft engaging content that connects on a human level, building trust and fostering a sense of shared purpose in government initiatives.

MARKETING

Be found with FIBER, and discover a digital marketing agency…
WEBSITES

We will work with you to design and construct a…
BRANDING

Spark Brand Brilliance: Ignite Your Business with Unforgettable Identity. Humans…
GOVERNMENT

Spark Engagement, Ignite Action: Unleashing the potential of Marcom for…

WEBSITES

What we
offer

We asked our FIBER (marketing) team why digital marketing gets them out of bed every morning, and we got a mixed bag of answers. For example, one team member said to give back to charities, and another said to rival Buzzfeed quizzes… What we at FIBER came to realise is that we are a company full of unique characters that are distinctively ourselves. This gave light to how we approach our digital marketing; finding your digital personality. ‍

There are no two businesses the same, and like people, companies are highly individual. And, there can’t be a typical process as all businesses are at different stages. When we develop your strategy, we create a bespoke approach to achieve your goals and outcomes. Embracing and weaponising your differences is what makes us different.

We asked our FIBER (marketing) team why digital marketing gets them out of bed every morning, and we got a mixed bag of answers. For example, one team member said to give back to charities, and another said to rival Buzzfeed quizzes… What we at FIBER came to realise is that we are a company full of unique characters that are distinctively ourselves.
We asked our FIBER (marketing) team why digital marketing gets them out of bed every morning, and we got a mixed bag of answers. For example, one team member said to give back to charities, and another said to rival Buzzfeed quizzes… What we at FIBER came to realise is that we are a company full of unique characters that are distinctively ourselves.
We asked our FIBER (marketing) team why digital marketing gets them out of bed every morning, and we got a mixed bag of answers. For example, one team member said to give back to charities, and another said to rival Buzzfeed quizzes… What we at FIBER came to realise is that we are a company full of unique characters that are distinctively ourselves.
The Team at Fiber were great to work with when doing a website rebuild for us. They delivered a great product, designed beautifully and to meet our requirements and needs. They were all very helpful the whole way through the process, very easy to ask questions of or request changes we wanted in each phase of implementation. Highly recommended because of both their work and how friendly they were.
Ashleigh SykesAADA Australian Automotive Dealer Association
When Pegasus Riding for the Disabled needed a new website Fiber did not hesitate to come to the rescue. From day one they asked all the right questions and took the time to come and see what we do to truly understand who we are and what we were looking for. The team at Fiber know what they are doing and Pegasus not only has a new website for today, but also for the future. We highly recommend Fiber and look forward to working more with them as our digital presence grows.
Matthew WatsonPegasus Riding
Fiber is not only the incredible agency behind my media platform - qnewsmedia.com.au - but also a smart and trusted digital marketing partner on a number of clients, including Capital Airport Group. The only agency I recommend to clients for UX, design, development and ongoing online lead generation
Bree ElementQnews!

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OFFICE

Canberra
Unit 4, 30 Mawson Place, Mawson, ACT 2607
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P: 02 6260 3435

E: hello@fiber.com.au

Acknowledgement Of Country

We acknowledge the Traditional Custodians of the ACT, the Ngunnawal people. We acknowledge and respect their continuing culture and the contribution they make to the life of this city and this region.

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